Palace Skateboards – Leader of the Pack

The large triangle label is not your traditional skateboarding brand, and continues to create unprecedented hype.

If you have never heard of the name Palace Skateboards, you probably would have come across a large triangle at some point in your life. Leaving an everlasting impression on you is key to Palace’s ability to market themselves, regardless of what type of style they run with from seasonal drops.

Palace isn't your traditional skate company, founder Lev Tanju has never been about conforming to what is considered 'in', and focuses more on personal experiences throughout his life, which is reflective in the brand’s strong tone of voice.

Palace bases their style off the highly influential decade that was the 90s, but what most people (including myself) love is the way they portray it amongst their clothing line. Unlike some, Palace never misses the mark and its credit goes to a strong line of creative directors and talented individuals who know what they want.

Whenever Palace announces their latest seasonal drop, there is so much hype surrounding the brand that their online store occasionally crashes due to heavy traffic. Some say it's at the peak of what is considered fashionable, but I say that it's revolutionary, and here's why;

Models: You never see a generic or paid model wearing Palace, and then soon see them modelling for a completely different brand. This is because they stay true to their roots and only use the right people to model their clothes, along with focusing their attention towards the pro skaters that represent Palace.

Constant Change Of Clothing Line: Palace never relies on what worked last time around, but instead adds little or large tweaks knowing exactly how their demographic will react - creating high demand.

Bright and Aesthetically Pleasing Clothes: Palace prides itself on being the loudest without confirming, as stated earlier. They have no problem with heading towards a different direction because they creatively think outside the box whilst maintaining a brand reputation.

VHS Skate Videos: This is something that I love about Palace. You can see the 90s influence throughout their clothes but also within their skate videos. Heavy english influences, 3D rotating logos, VHS quality film and sound along with the raw edits of skating - how it should be done.

Palace Skateboards, familiarise yourself with a brand that shows no signs of slowing down or conforming to the norm.

Keep reading. Literacy is a bridge from misery to hope.

CULTURE, STYLE

Adrian Giannarelli

CULTURE, STYLE

Grace Kirkby

CULTURE

Grace Kirkby

ART, CULTURE

Adrian Giannarelli

CULTURE

Grace Kirkby

CULTURE

Isabelle Chan