Jaden Smith Is The Definition of Woke
Jaden Smith is adding a new flavoured line up to his JUST Water product range, and reducing pollution at the same time.
Is Jaden Smith our generation’s Captain Planet? Will Smith’s offspring is definitely making a name for himself in the environmental conservation space.
Last year we saw the release of Jaden’s collaboration with Umami Burger, where he created his own impossible burger trio, while also revealing that he started a new company called ‘JUST Water’.
The multi talented MSFTS leader-turned entrepreneur is an advocate of doing more than just sustaining our earth, and his new water venture underlines this.
The company’s main ethos is to help stop pollution by “bottling” US-sourced spring water into a paper-based carton that is made out of 82% renewable materials.
JUST Water will also be adding a new line up to its existing product range, with a JUST Infused collection. The line up is made up of organic “infused” springwater with flavors such as apple cinnamon, tangerine and lemon.
Jaden credits learning about the pacific patches in the ocean when he was surfing at 10 years old as the reason for launching JUST Water, and wants to eliminate the damage that plastic bottles cause. In an interview with Highsnobiety, he writes “I don’t want to feel like I’m sinning every time I take a sip of water.”
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