Kanye West’s Yeezy Season 6 Campaign Is Attracting Some Heat
West has asked many famous friends to help promote his new release, but has he broken Federal Trade Commission regulations?
Kanye West recently unveiled his Yeezy Season 6 campaign on Instagram, and unsurprisingly, he asked some of his famous friends and a bevy of influencers to don the new pieces and capture their best Kim Kardashian paparazzi moment.
Unfortunately for Kanye, according to current Federal Trade Commission regulations, if you are paid to promote a product on Instagram, you need to state it on your post. Hence, the birth of #ad by Instagram influencers. These rules are set in place so that consumers, like you and I, clearly know when something is a paid advertisement.
TFL’s Julie Zerbo agrees that the brand’s social media marketing campaign is no doubt inventive and incredibly buzz-worthy, even stating that no other fashion brand’s strategy can compare. However, she also points out that there is something viewer’s are missing out: the sheer illegality of the campaign.
The campaign saw Paris Hilton swapping out her Juicy Couture tracksuit for the iconic earth toned tracksuit and finishing the outfit off with a platinum wig. This solidified the fact that you can buy Kim’s clothes - you just can’t buy her curves.
The information behind whether or not the Yeezy Season 6 participants were paid to be in the campaign or were merely just given free clothes is still murky. It won’t be too long until we find out if the viral campaign will face potential complaints or receive penalties, but ‘til then, Kanye’s probably rejoicing from the #YeezySeason6 pieces selling out before New York Fashion Week even begins.
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