Is Drake Really About That 3 Stripe Life?
With Drake stepping out in Adidas gear, rumours have been building that he has made the move from Jumpman to Adidas.
Rumors have been rife for some time now that Drake is planning on (or already has) made the jump from Jumpan to Adidas because he isn’t happy at the Jordan brand. Not long ago Champagnepapi stepped out in Adidas Ultra Boosts, doing nothing to substantiate rumours, but nothing to end them either.
It has been reported that he is on the hunt for more creative control, and that Adidas just might be the brand to afford him that. Nate Jones, an expert in sports business had one explanation:
“Nike still takes the approach that they are an athletic brand and won’t break the bank for endorsement partners outside of that realm. adidas believes they are a brand of ‘creators’ and pay artists like they do athletes. adidas is also letting these artists build signature categories of products — similar to signature athlete deals.”
Most of the rumours have been unofficially confirmed in Drake’s recent Instagram posts where he is obviously wearing Adidas track pants, with the iconic three stripes on show. We all know brand endorsers are contractually forbidden from wearing competing brands, ever. If Drake is still signed to the Jordan brand, we don’t believe he’d so blatantly break the term of his contract and wear Adidas products, in public view. Drake’s super-professional approach to his endorsements has lead him to have the Adidas Logo photoshopped out of Instagram posts. For example, the post where he wore a pink adidas Juventus jersey, back in June, 2016.
Drake signed with the Jordan brand in 2003 and his OVO collaboration won high praise. The collab’s sneakers and apparel were highly coveted and mostly sold through raffles. The latest OVO x Air Jordan sneakers dropped in February this year (2018), around the same time he wore Nike branded gear in his ‘God’s Plan’ music video. Does this mean the deal has been agreed and executed quickly or, is this the result of a longer, drawn out negotiation?
Drake isn’t doing anything to put the rumours to bed. Considering he penned a song ‘Jumpman’, and even gives Nike a shoutout in ‘10 Bands’ - “Yeah, shout goes out to Nike, checks all over me, I need a FuelBand just to see how long the run has been”.
For such a loyal Nike man, what initiated Drake to allegedly drop Jumpman? Was it for more creative control or was Drake looking to get paid? We don’t necessarily think Drake ended the Adidas v Nike debate, he has simply added an additional spark to Adidas’ remarkable recent run of form.
Update (19th April, 2018).
After Drake called Kelly Oubre a 'bum' during game 2 of the playoff series between the Raptors and Wizards, a crafty journo attempts to extract inside information on Drake's defection to Adidas. Nice try. Watch below.
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