ODIE Bridges Hip-Hop, R&B, Pop and Afrobeat on Debut Album ‘Analogue’

The talented 21-year-old creates his own genre in debut album ‘Analogue’, and chronicles the realities of growing up.

Nigerian-Canadian musician ODIE is bridging the musical gap between hip-hop, R&B, pop and Afrobeat on his debut album Analogue. The album chronicles everything he has felt and the questions he has about himself.

Analogue is ODIE’s coming of age story in which he channels Afrobeat pioneer Fela Kuti and Kid Cudi. The album is minimalist, cohesive and full of his soft vocals, lyrical conviction (as a nod to Kid Cudi), and percussion.

From the bopping percussion and catchy hook of ‘Faith’ that’ll make you tap your foot, to the smooth vocals and easy guitar riff of ‘North Face’ (an OVO-cosigned single), there is a song to please every mood.

The whole album is a very self-reflective and calm portrayal of the realities of trying to figure out what’s next. “One day I would feel something and I would make a song and finish it in 30 minutes”, ODIE explained, but some songs didn’t come so naturally, as ‘In My Head’ took close to two years to complete. It was the first song he wrote for the album, but was the last to finish because it didn’t originally sound how he had intended. The talented artist sees the song as the process of him growing... it wasn’t ready until he was.

The 10 track album follows a series of very strong singles released on SoundCloud, and the 21-year-old pinpoints the collaboration between Dan Black and Kid Cudi in 2010 with ‘Symphonies’, as the moment he was inspired to make music. “That song expressed so many different emotions for me. The combination of Kid Cudi and Dan Black and being able to take two elements and still have the energy and the expression that hip-hop does was so crazy to me.”

According to ODIE, Kid Cudi was the first black artist he listened to who was “genre-bending”, and is where he gets his inspiration for blending genres. ODIE borrows Cudi’s pitter-patter rhyming, but takes it further to make it his own. At times he adds harmonie to create an airy depth to the album.

As a product of Scarborough, Toronto, ODIE says he was able to create his own sense of identity by being surrounded by so many people who simultaneously have pride in their culture, along with being open to other cultures at the same time. The album had major input from his collective Unite, consisting of highschool friends Yaqob and Chris who have helped ODIE create his unique blended sound. “The idea is we're not trying to limit ourselves, we just want to be able to express everything.”

Listen to the album below and keep an eye out for ODIE, because this is just the beginning.

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