Adidas vs Nike: The Verdict
The two sporting apparel giants have been in competition for decades, but who is currently leading this never ending battle?
If you haven’t read the news lately in regards to Adidas vs Nike, sources show that as of the beginning of 2017, Adidas’s North America and China sales growth outpaced its competitors. And during the latest quarter, Adidas’ sales soared 31% to $1.1 billion. But is this an accident or are Adidas outplaying Nike in a modern day market? We decided to put the two sports giants head to head in their current sub-branded collections to find out who the real winner is.
We know that Nike boasters a very large and professional skate crew with big names as Eric Koston, Paul Rodriguez and Stefan Janoski, which in our eyes are better brand value for their team. Adidas’ team featuring Benny Fairfax, Dennis Busenitz and Tyshawn Jones have been much better performers and are speaking directly to their clientele with their clothing collections, along with being more proactive in the sense of community team shows.
Street Wear Collabs
Currently aware of how popular and long term collaborations can be, Nike has been performing strongly with big brand giants Supreme, Stone Island and KITH NYC. These are solid collabs and are all intertwining well with one another. Adidas have taken a leaf out of Nike’s book collaborating with such brands as c, BAPE and Musical legend Pharrell. What’s different is that Adidas’ collaborations remain separate to one another and outperform in all of their respective markets with a different tone of voice.
High End Luxury Collabs
What more needs to be said here? Adidas are at the pinnacle in this market with brands such as Yeezy, Alexander Wang and Raf Simons. Don’t get me wrong, Nike’s resume’ within this market is fantastically driven with Off-White, Comme Des Garcon and NikeLab. All come with hefty price tags but in retrospect, customers feel that the demand for Adidas collabs are higher and are therefore more inclined to purchase.
Yes it isn’t all Adidas so don’t stress, Nike take the cake with their athlete division - representing only the greatest global athletes with LeBron James, Cristiano Ronaldo and Serena Williams. Adidas have always been second to the mark here, although James Harden, Leo Messi and Damien Lillard are all amazing in their own right, but do not have that level of power possessed by Nike’s athletes.
Adidas are key movers and believers within their retro collection as they do represent simplicity along with cultural movements for their time. They are strong favorites here, understanding the current market and fashion trends while suggesting that the 90s era was extremely unique. Nike has failed to grab a hold onto this, as they tend to keep the shift and focus on modern clothing and what they can do to start a new trend. However this isn’t always the best solution, as not everyone prefers the modern taste of clothing and still love what was good back in the day.
So there you have it, not only do numbers and analytical data prove that Adidas are outperforming Nike, but they are also researching and investing more heavily into their current market and generating a better hype amongst buyers.
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