The NBA Could Change the Way We Watch Sport

From next season, the NBA will sell parts of games to fans through its app, website and Bleacher Report.

NBA League Pass has long been a must-have product for basketball fans worldwide, but the league could revolutionise the way we consume sport, and change our viewing habits forever.

The NBA has been experimenting with selling parts of games to viewers, beginning with the fourth quarter of the recent Miami Heat vs OKC Thunder game. With a close game in the balance, some NBA app subscribers were sent a push notification offering them access to watch the last quarter for just USD $0.99.

A few days later, the NBA announced that from next season, fans will be able “to purchase and watch live NBA games in-progress at a reduced price” on the NBA app, NBA website and Bleacher Report Live.

While fans are already able to buy a single-game League Pass for USD $6.99, the new NBA initiative to sell parts of games could change the way that we view sport.

While pricing is yet to be confirmed, the nature of the NBA season is perfect for the casual fan who wants to tune in for close finishes and big moments. Picture being out for dinner and hearing that James Harden has 50 points after three quarters, simply whip out the phone and pay for the last quarter so you don’t miss out.

Although the NBA has again paved the way for its fans, this concept could work well in many other sports, both in the US and here in Australia.

Every team plays a ridiculous 162 games each in Major League Baseball’s regular season, and fans might only be interested in tuning in when their team is on the cusp of something special, like a late-innings comeback or a playoff-clinching win.

In Australia, some cricket fans might not want to sit through five days of test cricket, but would be happy to watch the opening few overs of the Boxing Day Test while enjoying a day at the beach.

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