Lacoste Loses its Crocodile to Raise Awareness for Endangered Animals

Lacoste teams up with The International Union for Conservation of Nature and temporarily loses its crocodile.

In its bid to urge consumers to think about endangered Animals, French clothing brand Lacoste has teamed up with The International Union for Conservation of Nature to produce limited edition polo shirts.

The brand swaps out their iconic crocodile logo for 10 of the most endangered critters for the polo collection, with animals including the Batagur Turtle of Burma, the Northern Lepilemur, and my personal favorite: the Sumatran Tiger.

The idea was birthed by ad agency BETC Paris, as the agency decided to take things to a new level by using the concept of scarcity to sell the pieces. Lacoste only created the amount of polos that correspond with the number of each species recorded in the wild. For example, only 350 tiger logo polos are up for sale because there are only 350 Sumatran Tigers remaining in the wild. As for the Gulf of California porpoise, only 30 of them are recorded.

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The totally tally of polos produced by Lacoste for the promotional run is just 1,775. The pieces were launched at the brands official runway show at Paris Fashion Week and can also be purchased online for USD $185.

Proceeds from the sale will go towards The International Union for Conservation of Nature’s efforts to protect these endangered species. But if polos aren’t your thing, we’d recommend checking out WWF’s #endangeredemoji campaign.

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