Levi’s Will use Lasers to Rip Your Jeans

The machines are taking over! Like it or not, hand finished jeans will soon be a thing of the past.

Pretty soon, hand finished jeans will be a thing of the past, because Levi’s is set to ramp up their existing use of lasers to automate the process in which their signature jeans are made.

The brand will be introducing new techniques to reduce chemical use, as well as make the jeans distressed, faded and ripped more efficiently. In a bid to make the process less manual-labour intensive, the company states that the machines will be able to finish a pair of jeans every 90 seconds.

The move to cut labor was pushed by the brand’s need to respond to their market, which includes producing different types of jeans in bulk and customising the finished product according to the buyers’ demands. The new method will also allow Levi’s to reduce the number of chemicals used to produce the work-look on its vintage jeans. (The pollution caused by these chemicals has attracted many haters and criticism.)

A BBC article states that the new process “involves taking a picture of the clothing, and using computer software that Levi’s developed in house to design the colouring, rips and other details. Upgraded lasers then interpret the design, firing slits and other details to the denim.”

For those worried about their staff, Levi’s promises that due to the growth of their business, existing staff will be retrained and put to work in other areas. (We’re crossing our fingers for them.)

The machines were developed by Levi Strauss alongside Spanish company Jeanologia and will be set in place by the year 2020. We would recommend keeping your well worn Levi’s for now, because we’re rather skeptical about how the new laser finished jeans will turn out!

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