There’s an Off-White™ Cafe Pop-Up in Paris

Off-White™ have collaborated with Wild & The Moon to open a pop-up cafe in Le Bon Marche for Fashion Week.

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Paris Fashion week starts this week and to kick things off, Virgil Abloh has decided to work with Wild & The Moon, a Paris and Dubai-based juice and wild food bar, on opening a pop-up cafe. The cafe is housed in Paris’ Le Bon Marché department store, in the store’s Logomania exhibition.

Apart from being able to cop pieces from the pastel-coloured capsule collection that is available at the pop-up, you can also pick up exclusive Off-White™ health foods. What we know about the list of health foods includes a Fashion Survival Kit which features exclusive Off-White™ brand packaging as well as pressed juices, vitality shots and a matcha bar.

The pop-up cafe boasts Parisian chic furniture and illustration along the walls, and the traditional Off-White™ logo gets a Le Bon Marché stylised makeover. Patrons will be able to view pieces from the new collection, and purchase small accessories and phone covers as well as limited edition Paris postcards (an ideal postcard for your Hypebeast mate.)

The drink that stands out is “Blue Magic” which is a surreal concoction of thyme, spirulina and water. There will also be other cooling waters available if “Blue Magic” is not your thing. The space will be up and running alongside Paris Fashion Week, but will stay open until March 31st.

Virgil has been on a roll this year with the release of new shoes to add to his Nike collaboration, and an exhibition with Takashi Murakami.

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